Build AI Products People Actually Trust.
Rigorous quantitative and qualitative research that reveals why users and employees adopt—or abandon—your AI systems. No psychological tricks—just demonstrably trustworthy product design.
of enterprise AI abandonments stem from agency loss
higher adoption when trust is engineered into product gates
Our Philosophy
Tricks are not trustworthiness.
Trust built on manipulation collapses under scrutiny. We design for the kind of trust that survives real use.
Surface-Level Trust Hacks
- Dark patterns
- Artificial empathy
- Hidden confidence scores
- Opaque automation
Product-Level Trustworthiness
- Granular human agency
- Verifiable quality metrics
- Safety by architecture
- Transparent feedback loops
The Framework
The 3 Pillars of AI Trust
Every engagement is evaluated against three pillars—the foundation of demonstrably trustworthy AI products.
Methodologies
Mixed-methods research, end to end
We pair qualitative depth with quantitative rigor—across internal employee programs and consumer-facing apps.
Qualitative
Why people trust—or walk away
- In-depth behavioral interviews
- Telemetry-backed usability testing
- Cognitive walkthroughs
- Trust-breakdown friction mapping
Quantitative
Measurable trust, at scale
- Scale-validated trust index benchmarking
- Statistical drop-off analysis
- Feature adoption surveys
- Automated sentiment tracking
Solutions
Two surfaces. One trust discipline.
Trust failures look different in a customer product than in an internal program. Our approach adapts to both.
Insights
Research notes and trust benchmarks, coming soon
We're preparing published findings from our trust research—the patterns that separate AI products people rely on from the ones they quietly stop using.
AI Trust Audit
Ready to Benchmark Your AI's Trust Deficit?
Schedule an initial 45-minute AI Trust Audit. We'll evaluate your current product touchpoints against our 3 Pillars Framework.
- 45-minute working session with a senior researcher
- Pillar-by-pillar read on your current touchpoints
- Concrete next steps you can act on immediately